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UI/UX

We create exceptional digital experiences that deliver real business results.

Breaking myth between UI & UX

TechAffinity has been providing customized software development, reliable project management, consulting and dedicated software development teams to fit our client’s needs and budget.

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USER INTERFACE

User Interface [UI] is the design aspect which focuses on how the elements should appear on the screen like their size, color, alignment, etc with the focus on the user behavior.

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USER EXPERIENCE

User Experience [UX] is how the user interacts with the interface and move from one screen to another. UX design focuses on improving user satisfaction and providing them with a pleasant and easy to use interface. In simple words, UX is how a person feels when interacting with your website.

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Inclination towards UI & UX

The primary reason why Apple products are loved by users worldwide is because of their UI and UX. Users love the touch and feel of an iPhone and the way it responds to their actions.

When a user enjoys a wonderful experience on your website, they will not only use it often but also recommend it to others. If you are selling the best in class service or product with a bad UI/UX then the probability of conversion is low.

The website with a Good UI/UX decides the outcome of the sale. This is why UI/UX design is important.

Quote

Most business models have focused on self interest instead of
user experience.

-Tim Cook
CEO of Apple

THE PROCESS

User

User Research

User behaviour research and analysis helps with creating the basis of a good user interface. The user experience should not be hindered by the user interface.

Analysis

Analysis

This is the process of analyzing and finding trends from the data collected in the research phase. This will be instrumental in designing the product.

Design

Design

After carefully analyzing the user behavior, wireframes are created. Wireframes showcase the user flow and how the user interacts with the system.

Design

Prototyping

Once all the stakeholders are satisfied with the wireframes, our designers will create the UI based on the process flow. This includes creating every element in the user interface and adding corresponding actions to each element. Our designers carefully define how an element works upon user interactions.

Design

Testing

The prototype is tested by various stakeholders including developers. Based on their feedback, the prototype is further refined to optimize user experience.

Analysis

Analysis

This is the process of analyzing and finding trends from the data collected in the research phase. This will be instrumental in designing the product.

Design

Prototyping

Once all the stakeholders are satisfied with the wireframes, our designers will create the UI based on the process flow. This includes creating every element in the user interface and adding corresponding actions to each element. Our designers carefully define how an element works upon user interactions.

TechAffinity’s Coverage on UI & UX

Simplicity

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Our design is complete once there are no further iterations. We provide a simple, clutter-free interface which promotes only the important things and removes less important things.

Mobile First

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We design first for mobile users and then expand it to bigger screens. All our designs are 100% responsive and tested across devices.

Anticipatory

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Our UI designers foresee user needs in advance and provide an anticipatory design pattern wherever they see fit.

Consistency

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We follow a strict rule of consistency through the interface be it color, font, effects, size, etc

Uniqueness

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All our designs are 100% original and created by our designers.

We Promise To Deliver High-quality Websites That Are Beyond Your Expectations.

TECHNOLOGIES

DESIGN

Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Dream Weaver
  • Adobe Experience
    Design (Beta)
  • Sketch
  • Invision
  • Zeplin
Fish Code

DEVELOP

SCRIPT
  • JQuery
  • AngularJS
LANGUAGE
  • HTML5
  • CSS3
  • SASS
FRAMEWORKS
  • Ionic
  • Native Script
  • Bootstrap
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